Which of the following best describes 'values'?

The term 'values' relates to the principles and standards that guide behavior and decision-making within individuals or organizations. Values are intrinsic to identity and culture, representing what is deemed to be important in one's life or in the ethos of an organization. They shape attitudes and influence actions, serving as a compass that directs choices and priorities over time.

The characteristic of being deeply ingrained and lasting distinguishes values from more superficial or temporary constructs. Unlike ideas that can shift easily or beliefs that may change with circumstances, values maintain a stable presence, reflecting core beliefs about what is right, meaningful, and worthy of pursuit in life or business. Thus, understanding values is essential for fostering alignment and integrity in both personal and organizational contexts.