How are goals in communication defined?

Goals in communication are defined as broad, general statements that describe overall intentions because they set the foundation for what the communicator hopes to achieve through their message. This can include the desire to inform, persuade, engage, or entertain the audience. Such goals help to shape the content, tone, and style of the communication, ensuring that it aligns with the desired outcomes and audience needs.

While specific tasks or detailed instructions may play a role in the execution of communication strategies, they do not reflect the overarching intentions of the communicator. On the other hand, personal objectives of the message sender may ensure that communication goals are met but are ultimately part of a broader intentional framework that guides all communication efforts. This distinction highlights the importance of establishing clear goals as the primary driver of effective communication practices.