According to the theory of planned behavior, which factors are considered influential in predicting behavior?

The theory of planned behavior posits that an individual's intention to perform a behavior is the primary predictor of whether that behavior will actually occur. However, this model includes two additional critical components: perceived behavioral control and subjective norms.

Perceived behavioral control refers to the individual's belief about their ability to execute the behavior. This could include assessments of the resources, skills, or opportunities available to them. When people feel they have control, they are more likely to intend to follow through with their intended actions.

Intention represents the readiness of an individual to perform a behavior and is influenced by both attitude toward the behavior and subjective norms. Subjective norms refer to the perceived social pressure to engage or not to engage in the behavior, which can also encourage or discourage individuals from acting on their intentions.

Therefore, combining both perceived behavioral control and intention offers a more comprehensive understanding of what influences the likelihood of behavior occurrence, aligning perfectly with the extensive framework established by the theory of planned behavior.